Website Optimization Manager

Summary The Web Optimization Manager / Strategist will “own” the public facing website(s) and lead generation landing pages for Allegiant and needs to be an expert at creating A/B tests – including the planning documents detailing how the user flows through the funnel. The ideal applicant is a strategic thinker who understands the fundamental elements that build website traffic and converts those visitors into qualified leads. Strong candidates will also know what CRO means and will embrace methodologies that constantly improve booking conversions. Highly focused on increasing sales, improving the customer journey, and aligning the e-commerce strategy with the company’s overall business objectives. This role requires a combination of strategic thinking and hands-on execution. Visa Sponsorship Available No Minimum Requirements Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check. Education:  Bachelor’s Degree Education Details:  Bachelor’s degree in business, marketing, E-Commerce, IT, or a related field. Years of Experience:  Minimum three (3) years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role. •Minimum five (5) years experience managing lead generation websites. •Expert working knowledge of CRO and A/B testing. •Expert knowledge of WordPress, including plugins, themes, and stylesheets. •Proven success and previous experience working with web testing platforms such as Optimizely. •Expertise using web analytics and data to drive decisions, identify opportunities, and to validate the success of key site changes/enhancements. •Advanced or expert knowledge and experience using Google Analytics (GA4). •Strong writing skills, particularly for lead generation landing pages. •Ability to manage multiple projects in a fast-paced, deadline-driven environment. •Passionate team player who is not afraid to take initiative, try new things, sometimes fail, and to learn from those mistakes. •Highly collaborative seeking to understand and listen first, before recommending improvements. •Strong work ethic with a commitment diving into the details demanded for flawless execution. •Familiarity with e-commerce trends such as personalization, chatbots, or AI-driven shopping experiences. Preferred Requirements •Experience with AWS platforms. •Experience with Navitaire Commerce platform. •Experience with Dynatrace platform. •Knowledge of UX/UI principles and how they impact online sales. Job Duties •Analyze website and landing page performance, provide regular reporting and insights and find ways to improve conversion rate. •Develop, implement, and analyze A/B split and multivariate testing scenarios for landing pages and popular content pages on the website(s). •Recommend actions to maximize clicks, conversions and lead generation efforts from paid and earned media channels. •Use data to drive strategy and action plans. •Provide weekly/monthly/quarterly reports and insights to management about visitors and prospect behavior (to optimize lead conversion). •Oversee SEO strategy providing direction to improve organic traffic to website and lead capture landing pages. •Analyze visitor segments for optimization opportunities. •Discover traffic trends, content planning, and optimization strategies. •Measure and specify changes for checkout/shopping cart improvements. •Measure and optimize all on-site marketing funnels. •Work with Design and Product teams to refine and enhance funnels. •Implement analytics for detailed tracking of user behavior in funnels and execute e-commerce strategies to drive online sales and enhance customer experience. •Collaborate with the Marketing, Product, and RM Teams to manage the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management. •Collaborate with cross-functional teams, including marketing, product, and IT, to ensure smooth e-commerce processes. •Ensure any direct reports understand and apply our Customer Commitment and customer service standards to their daily responsibilities, as appropriate. •Model Allegiant’s customer service standards in personal actions and when providing leadership direction. •Other duties as assigned. Physical Requirements The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role. Office - While performing the duties of this job, the Team Member is regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, key board, printer, and phone. May be required to lift, push, pull, or carry up to 20 lbs. May be required to work various shifts/days in a 24-hour situation. Regular attendance is a requirement of the role. Exposure to moderate noise (i.e. business office with computers, phones, printers, and foot traffic), temperature and light fluctuations. Ability to work in a confined area as well as the ability to sit at a computer terminal for an extended period of time. Some travel may be a requirement of the role. Essential Services Provider Allegiant as a national air carrier is deemed an essential service provider during declared national and state emergencies. Team Members will be required to report to their assigned trip or work location during national and state emergencies unless prohibited by local, state or federal order. EEO Statement We welcome all individuals from varied backgrounds and experiences to apply. Our company values the unique perspectives and talents that each person brings to our team. Equal Opportunity Employer: Disability/Veteran For more information, see https://allegiantair.jobs