Allegiant Air

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Search Engine Marketing Specialist

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LocationLas Vegas, NV

DeptMarketing, Sales & Ecommmerce

Employment typeFull-Time - Hybrid

Summary The Search Engine Marketing (SEM) Specialist plays an integral role in supporting the management, execution and reporting of the Allegiant search engine marketing channel. Reporting to the Manager of Advertising, this subject matter expert will oversee day-to-day campaign management and analysis of the Allegiant’s SEM program including keyword & ad optimization, bidding, targeting, and performance reporting.   The SEM Specialist will provide cross-functional support inside and outside of the organization to meet department goals of improved efficiency and revenue growth. This position is best suited for a candidate who thrives in a fast-paced, ever-changing environment with a good understanding of digital media and a strong desire for continuous testing and optimization. Strong project management and organizational skills are a must. The SEM Specialist will be required to work with Allegiant team members as well as partner organization representatives and agency representation. In many case, position will be required to work with discretion.  Visa Sponsorship Available No Minimum Requirements Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check. Bachelor’s Degree in Marketing, Communications or similar field required: Years of Experience: Minimum three (3) years of experience in paid search advertising (PPC) or search engine optimization (SEO).  Preferred Requirements •Proficiency in Google Adwords & Analytics, Bing Ads, and MS Office. •Adwords/Google Analytics certification preferred. •Passionate understanding of search engine developments and proven analytical ability with applied learning. •Critical thinking and problem solving enthusiast with an immense attention to detail. •Ability to work in a fast paced environment and meet assigned deadlines as required. •Ability to adapt to new circumstances by understanding the changes and supporting management. •Excellent communication skills, both written and verbal. •Actively participate in special project assignments and team building activities. •Must be a team player in a professional environment. Job Duties •Plan, manage and execute day-to-day search engine marketing campaigns across the enterprise including keyword research, budget management, bid strategy, ad copy creation and landing page optimization. •Monitor and report on SEM news/trends and competitive sets to identify new opportunities. •Use web analytics and bid management tools to create performance reports and decks. •Assist with strategy planning and process workflow to improve channel efficiency and meet goals. •Monitor branded campaign auction insights as a part of on-going trademark compliance control. •Responsible for weekly enterprise budget pacing and monthly accruals. •Implement ongoing SEM testing for conversion rate and user experience optimization. Maintain consistent & accurate files on all correspondence & data, including project budgets. •Maintain tracking & accountability for SEM programs. •Assist with creative implementation/new initiative planning. •Support and assist marketing research programs on behalf of the company, including internal efforts, one-off events and long-term tracking. •Other duties as assigned. Physical Requirements The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role. Office - While performing the duties of this job, the Team Member is regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, key board, printer, and phone. May be required to lift, push, pull, or carry up to 20 lbs. May be required to work various shifts/days in a 24-hour situation. Regular attendance is a requirement of the role. Exposure to moderate noise (i.e. business office with computers, phones, printers, and foot traffic), temperature and light fluctuations. Ability to work in a confined area as well as the ability to sit at a computer terminal for an extended period of time. Some travel may be a requirement of the role. Essential Services Provider Allegiant as a national air carrier is deemed an essential service provider during declared national and state emergencies. Team Members will be required to report to their assigned trip or work location during national and state emergencies unless prohibited by local, state or federal order. EEO Statement Equal Opportunity Employer: Disability/Veteran For more information, see People of color, women, LGBTQIA+, immigrants, veterans and persons with disabilities are encouraged to apply.
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