LocationLas Vegas, NV
DeptMarketing, Sales & Ecommmerce
Employment typeFull-Time - Hybrid
The Ecommerce Email Program Manager is responsible for supporting the Allegiant Ecommerce, Marketing and Operations teams by building and driving the Allegiant Email Program, while maintaining the highest data security and privacy, quality control and compliance standards. The Program Manager is also responsible for developing and managing the execution of an automated and measurable, highly personalized and dynamic email program driving brand engagement and revenue through our digital sales channels. This includes the on-time completion of email requests/requirements and the management of systems required for the execution of email requests such as the email platform, email database and related systems and vendors. The Program Manager oversees a team of professionals responsible for working with stakeholders to define request requirements including audience segmentation and the determination of associated processes. Creativity and experience in problem solving is a must, candidate must able to collaborate with different teams to determine solutions. The right candidate approaches email from a quantitative perspective, understands the competitive landscape, knows how to scale successful initiatives and can execute or assist in all areas of email development.
Visa Sponsorship Available
Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check.
Bachelor's Degree in related area or equivalent experience.
Years of Experience:
Minimum of five (5) years experience managing personalized email programs.
Minimum of two (2) years managing dedicated email teams.
•Strong understanding of email best practices, CAN-SPAM compliance and data privacy, ACAA/ADA/CASL/ WCAG compliance.
•Proficiency in audience segmentation with experience implementing data models via industry standard email tools/platform.
•Successfully built, grown and optimized highly personalized email marketing programs at a B2C company.
•Ability to solve complex analytical problems using quantitative approaches and dives in when numbers differ from expectations.
•Experience evaluating and migrating email platforms and integrating with associated systems.
•Creativity and experience solving complex problems, working around system constraints and limitations as necessary (within compliance).
•Experience managing and growing a team of professionals.
•Exceptional communication skills that enables candidate to connect with customers and work effectively across departments.
•Strong attention-to-detail coupled with the understanding of what moves the needle; ability to distill what is important from what is not.
•Creative, self-driven individual who owns and optimizes programs start to finish.
•Working knowledge of HTML best practices for email.
•Ability to work with business stakeholders to determine requirements and turn them into functional email campaigns.
•Build, launch, test and analyze simple to highly advanced email campaigns.
•Monitor and develop best practices for email marketing, testing/quality assurance, campaign performance, CAN SPAM compliance, data security and privacy and ADA/ACAA compliance.
•Develop and optimize a comprehensive and integrated email program considering the different facets of marketing and operations.
•Conduct competitive analysis (what’s happening in the industry, what’s happening in other industries, etc).
•Determine Email technology and create a business roadmap (based on competitive analysis, business need, etc).
•Manage the team and and the email program execution.
•Determine and oversee the evolution of a comprehensive testing and approval program.
•Monitor deliverability and other KPIs associated with the program.
•Support various reporting activities either directly through the email platform or by making data and information available to other teams within the Allegiant organization.
•Develop ‘smart’ automated emails leveraging internal resources and external tools to reengage customers and drive conversion.
•Execute and report on A/B testing/multivariate testing to ensure campaigns meet business goals.
•Anticipate business needs and ensure that tracking, data collection, and segmentation is suited to fit developing business requirements.
•Identify and prioritize potential issues and oversee their resolution internally or with vendors as necessary.
•Assist and support IT and BI teams in managing data between internal systems and the messaging platform.
•Ensure timeliness and accuracy of the data to facilitate marketing needs for personalization, near real-time price-points, and other data driven communications.
•Enable the BI team to receive timely and accurate email performance data for marketing dashboards.
•Support leadership team member insights on email performance.
•Ensure any direct reports understand and apply our Customer Commitment and customer service standards to their daily responsibilities as appropriate.
•Model Allegiant’s customer service standards in personal actions and when providing leadership direction.
•Other duties as assigned.
The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
Office - While performing the duties of this job, the Team Member is regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, key board, printer, and phone. May be required to lift, push, pull, or carry up to 20 lbs. May be required to work various shifts/days in a 24-hour situation. Regular attendance is a requirement of the role. Exposure to moderate noise (i.e. business office with computers, phones, printers, and foot traffic), temperature and light fluctuations. Ability to work in a confined area as well as the ability to sit at a computer terminal for an extended period of time. Some travel may be a requirement of the role.
Essential Services Provider
Allegiant as a national air carrier is deemed an essential service provider during declared national and state emergencies. Team Members will be required to report to their assigned trip or work location during national and state emergencies unless prohibited by local, state or federal order.
Equal Opportunity Employer: Disability/Veteran
For more information, see https://allegiantair.jobs
People of color, women, LGBTQIA+, immigrants, veterans and persons with disabilities are encouraged to apply.